Juu Co., Ltd. utilizes the handcrafting techniques of Mashiko's traditional craftsmen and works in collaboration with local artisans to create authentic products.
By forming alliances with multiple potteries, we have created a system that allows us to preserve traditional techniques while streamlining our production system.

Mashiko ware production can be broadly divided into two streams: "creative expression by ceramic artists" and "practical, mass-produced pottery by kilns and craftsmen." We focus on the latter, namely, Mashiko ware as a tool for everyday life, and play a cultural role as a production area.

However, in recent years, with the advancement of mass production by machine, the number of Mashiko craftsmen has been rapidly decreasing.
The artisan reads the condition of the clay the moment he picks it up, and delicately mixes the clay and glaze according to the season and climate.

We believe that this sensitivity to materials using all five senses and the skilled techniques are the core of traditional Japanese crafts, and a value that we can be proud of on a global scale.

Please enjoy these pieces in your daily life, as they allow you to feel the warmth of the clay and the beauty of the glaze, something that cannot be found in mass-produced products.