In addition to manufacturing and selling our own products, Shu Co., Ltd. also accepts requests to create original tableware according to customer requests. We handle everything from interviews to design decisions, production direction, and delivery.

We offer high-quality tableware handmade by artisans in small lots.

ODM track record

Share information about your brand with customers, describing your products, making announcements, and welcoming them to your store.

Custom-made

Utsunomiya Brex official merchandise

We handled everything from product planning to production of official merchandise for the Utsunomiya Brex, a professional basketball team from Tochigi Prefecture.

Semi-custom order

Nasu Animal Kingdom original products

We develop original products for Nasu Animal Kingdom, a zoo in Nasu Town, Tochigi Prefecture.

At a Mashiko ware kiln, we produced tableware with illustrations of sand cats, Pallas's cats, capybaras, and other animals baked into the Mashiko ware.

Custom-made

[Kurukumashiko] Kajisho Co., Ltd.

Developed the original Mashiko ware brand "Kurukumashiko".

We are involved from the initial product planning stage onwards, and provide comprehensive support including direction to the manufacturing site, quality management, delivery date adjustments, and logistics operations.

Reasons for choosing us

  • Direction based on thorough knowledge of the region

    Members of the gallery, which has been operating in Mashiko for over 50 years, will oversee the project based on a deep relationship of trust with the potters and creators.
    We can make proposals that utilize our knowledge of the production area, from design direction to material selection.

  • A comprehensive support system

    In addition to our network with multiple makers in Mashiko Town, we also utilize our own factory to accommodate a wide range of requests regarding design, shape, glaze, etc.
    There is one point of contact from hearing to delivery.

  • Extensive track record of corporate transactions

    We have a track record of delivering to a wide variety of corporate projects, including official merchandise for professional basketball teams and original products for major resort groups.Even in small lots, we deliver the quality of our artisanal handiwork.

Contact Us

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Shu Co., Ltd. Customer Service Hours: 10:00-17:00 (Closed on Saturdays, Sundays, and public holidays)